About Us
Why Work With Us
Tailored advisory and hands-on support from an industry veteran with 12+ years leading enterprise Analyst Relations programs
Deep expertise navigating complex analyst ecosystems across top research firms and market segments
Proven leadership through high-stakes evaluations, including Gartner Magic Quadrants and Forrester Waves
Executive-ready insight that informs product, go-to-market, and competitive decisions
Flexible engagement models aligned to your maturity, urgency, and internal capacity
About Erickson Strategy Group
Erickson Strategy Group helps companies turn Analyst Relations into a strategic advantage.
After more than a decade leading enterprise Analyst Relations programs, Derek Erickson founded Erickson Strategy Group to help teams approach AR with greater intention and discipline. He built the firm to support companies at critical moments, where perception and execution truly matter.
Derek brings 12+ years of experience navigating complex analyst ecosystems across enterprise technology, AI, cloud, and productivity markets. He partners closely with executive leadership to shape narratives, strengthen competitive positioning, and inform decisions that build market credibility and long-term growth.
Meet Derek
Derek resides on Bainbridge Island, WA with his wife, two children and two fur-babies. Outside of work, he enjoys outdoor adventures in the Pacific Northwest, community events, and is an avid sports enthusiast.